Had a tough day? Watch Operation Backpack Public Service Announcement featuring Kevin Bacon.

Every year, thousands of children rely on Volunteers of America – Greater New York’s Operation Backpack in order to go to school prepared. Operation Backpack provides backpacks filled with grade-specific school supplies to children living in New York City’s homeless and domestic violence shelters. Last year, they responded to more than 16,100 backpack requests.

So far, Volunteers of America received 18,500 requests from shelters and they’re still coming in. The Weeks Lerman Group has been a platinum partner to VOA’s Operation Backpack since 2011, helping with fundraising and volunteering. As the word about this worthy cause has gotten out, more and more local businesses and individuals started to get involved… most recently, Kevin Bacon.

Anyone can have a tough day, even Kevin Bacon. Watch him talk about the first day of school for a homeless child, and how you can make that day better: Tough Day



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